Amp Human has received approval by Health Canada (Natural and Non-prescription Health Products Directorate(NNHPD)) to launch PR Lotion in Canada. The approval follows an in-depth safety and efficacy review of PR Lotion and its ingredients by NNHPD.
As a result of the regulatory approval, PR Lotion will be available as a Natural Health Product in Canada. Per NNHPD definition, Natural Health Products are "naturally occurring substances that are used to restore or maintain good health.” PR Lotion is the first and only product to receive regulatory approval for the use of sodium bicarbonate, a naturally occurring electrolyte, as an active ingredient for sports recovery.
Amp Human’s patent-pending transdermal technology allows bicarbonate to pass through the skin and reach active muscles, neutralizing the acid created by muscles as a by-product when athletes work at their limit. As the NNHPD's oversight also noted, bicarbonate helps athletes recover by reducing the chemical stress in muscles that causes muscle soreness.
"Approval by the Canadian government is a big step for Amp Human,” says Jeff Byers, CEO and Co-Founder, Amp Human and retired NFL Player. "Their independent oversight confirms that bicarb, our active ingredient, safely reduces post-exercise muscle soreness and increases athletic performance.”
“It was a pleasure working with Health Canada during this approval process,” said Doug Janzen, Head of Amp Human’s International Division. “Our approval by government regulatory bodies across North America not only means we can now provide Canadian athletes access to our technology, but look forward to a future where it’s available to athletes everywhere.”
This product is phenomenal! Truly is a game changer. Used it recently for my 12+ Hour Spartan Endurance Race that required me running over 30 miles, climbing up mountains, and doing over 65 obstacle courses. Amp Human was critical in me finishing this race! Will continue using it and telling others about it
I am consistently surprised by how well this stuff works. I use it for all my long rides and am much less sore the following day than I expect to be.
I used this for the first time during a half marathon and absolutely loved it! I had almost no pain in my legs, WAY less than normal, and I was able to run longer because of it. Highly recommend this!
I’ve been so happy with PR Lotion. I can push through hard intervals and race with confidence that I do t have to overreach and burn out early. There are plenty other products that make claims, but PR Lotion has the research and results.
I love this stuff. My legs don't cramp, they aren't sore afterwards, and it's become a pivotal part of my pre-race routine.
I have been using the lotion mainly for my lactic threshold sessions. I get through the workouts with less pain and find that I am able to recover for the next day. The biggest plus is not feeling so much of the burning sensation in my hamstrings as much after high intensity interval runs.
The first two times I used PR lotion, I won two UCI cyclocross races! Of course, it's become a staple part of my training and racing routine since then. Recently, I competed in 4 events at Sea Otter in 3 days - using PR lotion before and after each one. I won the final event and was amazed how well my legs held up for all of the efforts.