every
human
is
limitless

Discover Your Limitless Potential

Powered by InnerEdge™ technology, PR Lotion is the world's first and only lotion that unlocks the natural electrolyte bicarb to help you make training gains, faster.

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limitless potential

Unlocking human performance

We act as an innovative performance system to inspire and equip you to unlock your physical and inner potential so you can pursue your passion, at your best.

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perform

Athlete training and game day moments

We are always working towards innovative solutions and unlocking knowledge to help you perform at your best when it matters most

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Adapt

Recovery & 24 hour Routine

We believe that what you do in the 24 hours post training is the difference between good and great. Our apporach to recovery believes that tomorrow, starts today.

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evolve

Athlete health & long-term focus

Our goal is to keep you doing what you love, for as long as possible - we are dedicated to product innovation and educational content so you can continue to achieve your limitless potential.

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Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods
EF Pro Cycling

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Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday
NBA All star

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Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay
Professional Triathlete

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test
the limits

Red Bull Study: PR Lotion & Power Output

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EF Pro Cycling & PR Lotion

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Amp Human Wins $1.5M US Air Force Research Contract

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sign up for updates

every
human
is
limitless

every
human
is
limitless

Discover Your Limitless Potential

limitless potential

Unlocking human performance

perform

Athlete training and game day moments

Adapt

Recovery & 24 hour Routine

evolve

Athlete health & long-term focus

Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods
EF Pro Cycling

Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday
NBA All star

Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay
Professional Triathlete

test
the limits

test
the limits

Red Bull Study: PR Lotion & Power Output

EF Pro Cycling & PR Lotion

Amp Human Wins $1.5M US Air Force Research Contract

of your own
impossible

of your own
impossible

A Human
Performance
company

PR Lotion & the LA Rams

Rally Cycling

Lea Davison

Joe Gray

Cam Wurf

Limitless potential

Get more out of every session

Shop

About

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My Cart

sign up for updates

everyhumanislimitless

everyhumanislimitless

Discover Your Limitless Potential

limitless potential

Unlocking human performance

perform

Athlete training and game day moments

Adapt

Recovery & 24 hour Routine

evolve

Athlete health & long-term focus

Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods EF Pro Cycling

Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday NBA All star

Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay Professional Triathlete

testthe limits

testthe limits

Red Bull Study: PR Lotion & Power Output

EF Pro Cycling & PR Lotion

Amp Human Wins $1.5M US Air Force Research Contract

of your own impossible

of your own impossible

A Human Performancecompany

PR Lotion & the LA Rams

Rally Cycling

Lea Davison

Joe Gray

Cam Wurf

Limitless potential

Get more out of every session

My Cart

every
human
is
limitless

every
human
is
limitless

Mike Woods
EF Pro Cycling

Jrue Holiday
NBA All star

Lucy Charles-Barclay
Professional Triathlete

test
the limits

test
the limits

of your own
impossible

of your own
impossible

A Human
Performance
company